Co-founded by Jaeki Cho and Gene Han, two New York natives with a combined 30-plus years in fashion, retail, media, and marketing, we continue to work with household names, burgeoning stars, and future leaders.
Our Services
Retail Operation
We own and operate two premium boutique chains, Alumni of NY and Hatchet Outdoor Supply Co., that offer a wide range of product categories from more than 100 different sneaker, streetwear, menswear, and outdoor brands.
Marketing
From publicity to seeding to events, we understand strategy and sharing brand stories organically through building genuine connection with audiences and championing niche communities.
Collaborations
From ideation to roll out, we’ve designed and facilitated special projects with FILA, Topo Designs, Brooks Heritage, HOKA ONE ONE, Converse, Leatherman, and Clarks.
Sales & Distribution
We oversee North American distribution and sales of brands from around the world–thisisneverthat, Stan Ray, Nanga, A Hope Hemp, Klättermusen, and Manastash–working with over 30 retail partners in various categories.
Activations
Whether it’s a sneaker launch, group run, bike tour, or a panel, we curate genuine experiences that appeal to influencers and real consumers alike.
Content Creation
We’ve co-produced an award-winning feature documentary Bad Rap (starring Awkwafina and Dumbfoundead) that premiered at Tribeca Film Festival and streamed on Netflix. Furthermore, we’re capable of producing and directing branded content of any scale.
Partners
HIT US UP!
Sales & Distribution: sales@essenticnyc.com
Marketing & Events:
jaeki@essenticnyc.com