Jordan 1 Retro High OG Defiant SB NYC to Paris for Footlocker (Content Creation)

Our services
  • Content creation
  • Creative & Production by Jaeki Cho
  • Shot by Stephen Marino 
  • Edited by Zach Han 
  • Sound Design by Avec Plaisir 
  • Photos & GIFs by Stephen Han

To help launch Nike’s West Indian Day Parade-inspired Air Force One and Air Max 95, we invited jerk chicken chef C For the launch of Jordan 1 Retro High OG Defiant for Footlocker, we captured skateboarders utilizing artist New York Sunshine’s basketball hoop-inspired installations throughout New York City. The goal was to convey Jordan 1’s significance in the skate community, highlight its iconic silhouette, and showcase the product’s unique feature–the paint wears away revealing a different colorway.