Our services
- Coordination
- Marketing
- Product Design by Jinwoo Park
- Project Management by SJ Park & Jaeki Cho
From initiating the conversation between the two brands to overseeing the product launch, Essentic was involved in all stages of this collaboration. thisisneverthat’s Jinwoo Park designed the collection applying his affinity for the outdoors to the capsule collection with pieces that are meant for both functionality and style. The project garnered positive press coverage and remains one of HOKA’s most notable collaborations.
